More than any other time in its existence, Google has been changing up the game for marketers. With co-founder Larry Page taking the reins as CEO, Google has instituted major algorithm shifts, killed products and changed the rules for search marketers. These changes have caused pain for some, but have also created siginficant opportunities for savvy marketers who have embraced change and adopted new techniques to keep up to speed.
Which is why we thought it would be great to have Google’s Amit Singhal sit down with Search Engine Land editors Danny Sullivan and Chris Sherman at SMX London for a keynote conversation to talk about the recent changes, and perhaps even more importantly, what’s on Google’s internal radar that’s guiding its future direction.
Amit is a Google Fellow, an honorary title reserved for Google’s most accomplished engineers, and he has spearheaded Google’s core ranking team since 2000. He’s also a key influencer of Search plus Your World, Google’s search experience centered around people, that lets you find personal results from your world — your photos, your friends, your stuff — in search.
We plan to talk with Amit about the Panda and Penguin updates, Google’s increasing use of structured data like microformats and social signals, personalization and how all of these factors will impact SEO efforts going forward. We plan to ask him to peer into his crystal ball and discuss Google’s efforts at moving beyond the link graph to the “knowledge graph” where Google takes the next step forward in truly understanding searcher intent.
We’re quite excited about this keynote conversation, and think it’s going to be a great kickoff for an exceptional two days of content from some of the best speakers in the industry.
Don’t delay – register for SMX London 2012 today!