SMX London Keynote Preview: Brian Fetherstonhaugh

May 14, 2009 at 6:58pm ET by Chris Sherman

Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide will be presenting the keynote address at SMX London next week. We’re extremely excited and honored to have Brian give this talk. He has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital. Brian is a major champion of search within one of the world’s largest advertising agencies.

In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands including, IBM, American Express, Cisco, Coca-Cola, Motorola, Unilever, Nestlé, BP, Kodak, and Yahoo!

Earlier this week, Brian sat down and talked with Search Cowboy Bas van den Beld about his role within Ogilvy, how he works with organizations to integrate search with other marketing and advertising efforts and more. Get an excellent foretaste of next week’s SMX keynote in this fascinating interview with Brian Fetherstonhaugh.

Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

See more articles by Chris Sherman >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the SEM Industry: Conferences, Top News sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

semreportcard said " In 2005/06 I spoke to the executive leadership at Hearst, Tribune, Times, & Gannett regarding th"
Philbradley said " Bing has been censoring UK based results since they first went online. They've been censoring Indian"
adyberry said " By far the best article that i have read for a long time. Some very useful tips which i have passed "

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: