SMX Social Media Conference Preview: Categorizing Social Media Sites

Search Engine Land’s first Search Marketing Expo show focused on social media marketing, SMX Social Media, comes to New York on Oct. 16 & 17. I’m super-excited about the show, especially having the chance to stretch out with many sessions exploring how social media is, as I wrote earlier this year, an important "kissing cousin" to search marketing, something that search marketers must consider these days.

I’m going to do a special post each day this week previewing some aspect of what will happen at SMX Social Media. To start, here’s a quick overview. And remember, seating is extremely limited. Book today to ensure you get a place.

What is social media? Normally at a search conference, it tends to be something lumped into a single session. But with SMX Social, we’re breaking social media down into categories of sites for further exploration:

  • Social News Sites: Like Digg or Reddit, these are communities that revolve around news topics and sharing. Our Extra! Extra! The Social News Sites session will cover them from a marketer’s perspective.
  • Social Bookmarking Sites: Delicious or StumbleUpon are examples here, where content is saved even if it isn’t news or brand new, and the communities as a whole enjoy a sense of serendipitous discovery. Our A Marketer’s Guide to Social Bookmarking & Tagging session looks at these.
  • Social Networking: Facebook, MySpace, LinkedIn are places where people connect with each other to make friends or business connections. Effectively Leveraging Social Networking looks at the networks and how marketers can tap into them.
  • Social Knowledge: Wikipedia and Yahoo Answers are places where social communities build knowledge that is shared with others. Wikipedia, Yahoo Answers & Answer Sharing looks at them.

There’s more to the show than just sessions devoted to these four categories, of course. We have an overview into social media, plus a session talking about how to craft linkbait for social media news and bookmarking sites, a session on finding micro or targeted social media sites and a "Wikipedia Clinic" where people can ask for help with how they appear on Wikipedia.

In addition, we have a keynote panel featuring Joshua Schachter of Delicious & Garrett Camp of StumbleUpon. I’ll be looking for some reader feedback for questions on this panel in a future post.

Check out the entire agenda here, and don’t forget to register soon!

Related Topics: Channel: Social | SEM Industry: Conferences | Social Media Marketing


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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