Search Engine Land’s first Search Marketing Expo show focused on social media marketing, SMX Social Media, comes to New York on Oct. 16 & 17. I’m super-excited about the show, especially having the chance to stretch out with many sessions exploring how social media is, as I wrote earlier this year, an important "kissing cousin" to search marketing, something that search marketers must consider these days.
I’m going to do a special post each day this week previewing some aspect of what will happen at SMX Social Media. To start, here’s a quick overview. And remember, seating is extremely limited. Book today to ensure you get a place.
What is social media? Normally at a search conference, it tends to be something lumped into a single session. But with SMX Social, we’re breaking social media down into categories of sites for further exploration:
- Social News Sites: Like Digg or Reddit, these are communities that
revolve around news topics and sharing. Our
Extra! Extra! The Social News Sites session will cover them from a
- Social Bookmarking Sites: Delicious or StumbleUpon are examples
here, where content is saved even if it isn’t news or brand new, and the
communities as a whole enjoy a sense of serendipitous discovery. Our
A Marketer’s Guide to Social Bookmarking & Tagging session looks at these.
- Social Networking: Facebook, MySpace, LinkedIn are places where
people connect with each other to make friends or business connections.
Effectively Leveraging Social Networking looks at the networks and how
marketers can tap into them.
- Social Knowledge: Wikipedia and Yahoo Answers are places where social communities build knowledge that is shared with others. Wikipedia, Yahoo Answers & Answer Sharing looks at them.
There’s more to the show than just sessions devoted to these four categories, of course. We have an overview into social media, plus a session talking about how to craft linkbait for social media news and bookmarking sites, a session on finding micro or targeted social media sites and a "Wikipedia Clinic" where people can ask for help with how they appear on Wikipedia.
In addition, we have a keynote panel featuring Joshua Schachter of Delicious & Garrett Camp of StumbleUpon. I’ll be looking for some reader feedback for questions on this panel in a future post.