SMX Social Media Conference Preview: Categorizing Social Media Sites

Search Engine Land’s first Search Marketing Expo show focused on social media marketing, SMX Social Media, comes to New York on Oct. 16 & 17. I’m super-excited about the show, especially having the chance to stretch out with many sessions exploring how social media is, as I wrote earlier this year, an important "kissing cousin" […]

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Search Engine Land’s first Search
Marketing Expo
show focused on social media marketing,
SMX Social Media, comes to
New York on Oct. 16 & 17. I’m super-excited about the show, especially having
the chance to stretch out with many sessions exploring how social media is, as I
wrote earlier this year,
an important "kissing cousin" to search marketing, something that search
marketers must consider these days.

I’m going to do a special post each day this week previewing some aspect of
what will happen at SMX Social Media. To start, here’s a quick overview. And
remember, seating is extremely limited. Book today to ensure you get a place.

What is social media? Normally at a search conference, it tends to be
something lumped into a single session. But with SMX Social, we’re breaking
social media down into categories of sites for further exploration:

  • Social News Sites: Like Digg or Reddit, these are communities that
    revolve around news topics and sharing. Our

    Extra! Extra! The Social News Sites
    session will cover them from a
    marketer’s perspective.
     
  • Social Bookmarking Sites: Delicious or StumbleUpon are examples
    here, where content is saved even if it isn’t news or brand new, and the
    communities as a whole enjoy a sense of serendipitous discovery. Our

    A Marketer’s Guide to Social Bookmarking & Tagging
    session looks at these.
     
  • Social Networking: Facebook, MySpace, LinkedIn are places where
    people connect with each other to make friends or business connections.

    Effectively Leveraging Social Networking
    looks at the networks and how
    marketers can tap into them.
     
  • Social Knowledge: Wikipedia and Yahoo Answers are places where
    social communities build knowledge that is shared with others.

    Wikipedia, Yahoo Answers & Answer Sharing
    looks at them.

There’s more to the show than just sessions devoted to these four categories,
of course. We have an overview into social media, plus a session talking about
how to craft linkbait for social media news and bookmarking sites, a session on
finding micro or targeted social media sites and a "Wikipedia Clinic" where
people can ask for help with how they appear on Wikipedia.

In addition, we have a keynote panel featuring Joshua Schachter of Delicious
& Garrett Camp of StumbleUpon. I’ll be looking for some reader feedback for
questions on this panel in a future post.

Check out the entire agenda
here, and
don’t forget to
register
soon
!


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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