The concept of “influence marketing” has suddenly exploded into all aspects of search and online marketing. In his SMX Toronto keynote address, Sam Fiorrella, co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media, will present a new methodology that will advance the concept of influence marketing from a social media amplification tool to a true lead nurturing and sales conversion program.
Based on real case studies and empirical evidence, Sam will also highlight the growing role that SEM will play in the future of influence marketing. It’s an evolving trend and a must-do job responsibility that all search marketers need to embrace.
Sam’s keynote is on day 2 of SMX Toronto, complementing the first day keynote from Jon Sinden of Toronto Maple Leafs Sports & Entertainment. In Personalizing the Relationship between Fans and Brands, Jon will talk about how during good times, he gets to engage with some of the most passionate fans and customers in the world. But during not-so-good times, he also has to engage with some of the most passionate fans and customers in the world – and he has to be super-agile, because they aren’t necessarily happy.
You won’t want to miss Sam or Jon’s insights and tips, or any of the other speakers at SMX Toronto, two packed days focusing on search and social media marketing. Want to know more? Have a look at the SMX Toronto 2012 agenda. Better yet, SMX Toronto is co-located with eMetrics Summit. Register today and get a discount to attend both shows.
Related Topics: Channel: Industry | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX
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