• http://www.socialdude.com Social Dude

    You are 100% on topic with this post. Putting together and executing on a successful Social Media campaign is almost becoming an art just like in the early days of SEO.

    Targeting the proper site or niche and tracking users down to a transaction to draw a line to ROI is where the success of a Social Media campaign are tested by clients.

    Although, there is something to be said for clients that have a niche product and are looking for brand awareness, like the willitblend.com campaign, that was very successful.

  • Pablo Palatnik

    I couldnt agree with you guys more. BUT, at the same time, i believe, through trial and error, you must try all viable options.

    With so many new ways of driving traffic to your website, you never know whose in where. If you feel Digg might not really be the place for you to submit your article, etc..TRY IT ANYWAY. It takes about 1 minute or less to submit.

    From the trial and error process, you can better gather and plan out your campaign.

  • http://www.solaswebdesign.net Miriam

    I appreciated this article. It is the niche social categories/sites that I would love to see some type of aggregated data on. For example, if I was doing SEO for a site about organic gardening, I would love it if I could type that into a database somewhere and have it return recommendations about which social media sites to attempt submitting items to for this subject.

    Perhaps this already exisists somewhere and I’ve missed it? I’d love to know if you’ve seen anything like this.

  • http://www.acsseo.com Cameron Olthuis

    Miriam – I have not seen anything like that, although I have found it very easy to find social sites for small niches on G. I just try searching a couple different keywords with + social network (media, etc).

  • http://blog.stockpins.com PinondaLapel

    Hi Guys – great topic – love the podcast too.

    I’d like to see you guys interview some marketers who’ve cracked the nut of conversion – in hardgoods – not just clicks. Does SM work for selling stuff, not just serving ads? What are the best practices for driving traffic through SM and converting them to customers (again not just ad-clickers)? Seems this would be a great topic for your show or this column.