Special Sessions At SMX Advanced

May 13, 2007 at 1:37pm ET by Danny Sullivan

This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, regarding Search Engine Land’s first conference: Search Marketing Expo Advanced. It happens in Seattle this June 4th and 5th. In this post, I wanted to highlight some of the special sessions we’re doing at the show.

You&A With Matt Cutts will start off the first day. Google’s Matt Cutts has agreed to get up early and dive in with questions from the audience. That’s the "You" part of "You&A," the audience driving where this session goes. Matt heads Google’s web spam team, has been dealing with webmaster issues for Google since 2000 and is known to many through his blog. Now he’s Matt Unplugged, for SMX Advanced.

Keynote Conversation With Satya Nadella happens at the end of the first day. Satya Nadella is Corporate Vice President of Microsoft’s newly-created Search & Advertising Platform Group. I’ll be talking with him about his new role and plans for Windows Live Search and Microsoft adCenter.

Debate: Is Bid Management Dead? happens in the morning of the second day. As all the major search networks have shifted to using quality scoring, some have wondered whether traditional bid management still has a future. Moderator Jeffrey Rohrs has plotted out a traditional style debate, with statements, counter-statements and rebuttals. The audience will take part in exploring the issue after the debate, as well.

There are many more sessions beyond these, of course. Be sure to check out the full agenda, and more is covered in these other special posts: 9 Reasons To Attend SMX Advanced, Networking Events At SMX Advanced and Podcast: Preview Of SMX Advanced Show.

I look forward to seeing many of our readers at the show in Seattle! Can’t make this one? SMX Conferences Expand To Europe, Three-Day "SMX West" Show covers the full-range of Search Marketing Expo events, including new ones for travel, Europe and our "big" SMX West event in Silicon Valley next February.

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle, can be found on Facebook, Google Buzz and microblogs on Twitter as @dannysullivan.

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Special Sessions At SMX Advanced

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