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SPONSOR MESSAGE: 6 Things You Need to Know About Real-Time Bidding
Over the past 18 months, Quantcast has delved deep into Real Time Bidding
display advertising to understand what works, what doesn’t and why. It
discovered six reasons why key assumptions of RTB 1.0 are flawed and that
an integrated approach to targeting across the entire purchase funnel is
what’s needed to drive better results.
Download this whitepaper to learn more!