SPONSOR MESSAGE: Gartner – A Marketing Analytics Framework for CMOs
In order to be effective and improve efficiency, CMOs require analytical insights to execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll learn about the 9 measurements your CMO needs to understand and how to present the best analysis. This white paper also outlines the proper way to align measurement technology with your business needs. Download Now »
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Analytics news and expert advice every Thursday.