SPONSOR MESSAGE: Integrating PPC + SEO for Improved Search Performance

Jul 28, 2009 at 7:56pm ET by Search Engine Land

Assessing the performance of PPC and SEO – and how they impact each other – enables marketers to make informed budget allocations and develop smarter marketing strategies. This webinar looks at the best methods for reporting and analyzing the impact they have on integrated search strategy, as well as ways this information can be harnessed to improve overall search efficiencies and ROI.

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