Stats On Mobile Content & Impact On Google Rankings

Bryson Meunier from Resolution Media posted an update on his personal blog about the correlation between mobile content and ranking in Google.

The study came out with three findings:

(1) Having mobile optimized and rendered content is still highly correlated with getting organic traffic from Google. The study showed that 89% of the sites in the study that rank, all have either mobile URLs, dynamic serving, responsive web design, or some hybrid. But 89% of the sites that rank well, have some form of mobile rendered web site available to mobile users.

(2) <Switchboard tags have not been widely adopted by webmasters in this study. In fact, according to this study, only 4% of enterprise sites use them.

(3) The number of dynamic serving and responsive design web sites have increased year-over-year compared to sites using mobile only URLs. However, still, the majority of the sites in this study use mobile URLs, 67% do. 11% use dynamic serving methods and only 4% use responsive design. Here is the break down:

Related Topics: Channel: SEO | Google: Mobile | Search Marketing: Mobile | SEO: Mobile Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • https://twitter.com/RizzoMB RizzoMB

    Very interesting but it leaves mores questions. What is recommended, or what is the trend? I believe Responsive design over a mobile URL, what does everyone else think?

  • Jeff Smith

    It would be nice to have a couple examples of sites that have successfully implemented responsive design and which are doing well in organic search.

  • Pat Grady

    correlation, yes. causation, give us more (even if theoretical) please.

  • http://twitter.com/ItsHogg Jon

    Google and Bing recommend one URL with responsive design

  • http://www.brysonmeunier.com/ Bryson Meunier

    It depends on what you’re trying to achieve, as the point of this study was that any of these configurations can work for mobile SEO. Responsive design can be great and efficient, but it doesn’t account for search behavior that happens on mobile devices but not on desktops. Whatever configuration allows you to easily align search behavior with content is the option I recommend.

  • http://www.brysonmeunier.com/ Bryson Meunier

    I’m afraid there aren’t many of them on this particular list. These are the sites on the list that are also responsive:

    about.com

    mashable.com

    microsoft.com

    disney.go.com

  • http://www.brysonmeunier.com/ Bryson Meunier

    Maybe in the future, Pat, but the point of this study was only to show which mobile configurations can work for organic search traffic, and this high correlation of mobile content to traffic should be enough for most people.

  • http://www.brysonmeunier.com/ Bryson Meunier

    Yes, but they support responsive design, dynamic serving and mobile URLs, which this data clearly shows.

  • http://twitter.com/jamesosullivan James O’Sullivan

    currys.co.uk is a good example of responsive design

  • Pat Grady

    “Maybe in the future”, I’ll take it! Keep rocking!

  • Siddharth Mathur

    Thanks for sharing these stats, it will give clear picture about how to sustain good search engine ranking.

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