Stats On Mobile Content & Impact On Google Rankings

Bryson Meunier from Resolution Media posted an update on his personal blog about the correlation between mobile content and ranking in Google.

The study came out with three findings:

(1) Having mobile optimized and rendered content is still highly correlated with getting organic traffic from Google. The study showed that 89% of the sites in the study that rank, all have either mobile URLs, dynamic serving, responsive web design, or some hybrid. But 89% of the sites that rank well, have some form of mobile rendered web site available to mobile users.

(2) Switchboard tags have not been widely adopted by webmasters in this study. In fact, according to this study, only 4% of enterprise sites use them.

(3) The number of dynamic serving and responsive design web sites have increased year-over-year compared to sites using mobile only URLs. However, still, the majority of the sites in this study use mobile URLs, 67% do. 11% use dynamic serving methods and only 4% use responsive design. Here is the break down: