May. 7, 2007 at 12:27pm by Chris Sherman

Minding The Gap Between The UK & US Search Markets

A new white paper from UK-based search marketing firm Latitude Group says that search engines are missing out on $11 billion of potential revenues "if paid search penetration in the US was at UK levels." Why? "The US has a much higher proportion of in-house search marketers, who tend to...

See Related Stories In: Revenues, Stats

May. 7, 2007 at 9:52am by Greg Sterling

Pew Research: 'Web 2.0' Crowd A Small Minority

The Pew Internet & American Life Project just released the findings of a new survey of 4,001 U.S. adults that segments Americans into a range of groups based on usage of and attitudes toward the Internet and mobile phones. The report is provocative (even surprising) but long, so I'm just...

See Related Stories In: Stats

Apr. 11, 2007 at 9:35am by Greg Sterling

Jupiter Finds Increased Demand For Local SEM

Kevin Newcomb at SEW writes up new findings from JupiterResearch's regular search marketing survey. The findings are broad and written up in some detail. But for purposes of this post, I'm focused on the local angle. Similar to earlier SEMPO survey results, released in January, there's increasing marketer interest in...

See Related Stories In: SEM Industry, Search Marketing Tips: Local Search Marketing, Stats

Apr. 4, 2007 at 6:38pm by Greg Sterling

Surveys: SEM, Online Marketing And Advertiser Attitudes

A trio of advertiser and merchant-related surveys bubbled up (or bubbled up to me via an email from Danny) earlier today. They all in one way or another discuss search marketing and/or traffic driving strategies and online spending. There's a lot of interesting data here for consumption. There are varying...

See Related Stories In: Search Ads, Stats

Mar. 19, 2007 at 1:37pm by Barry Schwartz

30% Of Results For Some Competitive Searches Found To Be Spam

Researchers Track Down a Plague of Fake Web Pages from the NY Times reports on a recent paper from Microsoft Research released named "Spam Double-Funnel: Connecting Web Spammers with Advertisers" [PDF download] (also note that Gary linked to it Friday). The report categorizes search results spam by industry category, showing...

See Related Stories In: SEO: Spamming, Stats, Stats: Relevancy

Mar. 12, 2007 at 2:45pm by Greg Sterling

How Much Is 'Local Search' Really Worth?

Journalists and financial analysts keep asking the question, "When will local search finally take off?" By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100 billion annually in the...

See Related Stories In: Locals Only, Search Engines: Maps & Local Search Engines, Stats

Feb. 26, 2007 at 8:34am by Greg Sterling

Pew Research: Wireless Internet Grows

Amid an increasing body of consumer research showing that more Americans are using their mobile devices for more than just voice, The Pew Internet Project surveyed 1,623 U.S. adult Internet users in December, 2006. The survey broadly asked about wireless Internet access, whether on desktops, laptops or mobile phones....

See Related Stories In: Search Engines: Mobile Search Engines, Stats

Feb. 22, 2007 at 4:50pm by Barry Schwartz

The Numbers Behind Your Feeds

FeedBurner's View of the Feed Market at FeedBurner's blog gives us a detailed look at the numbers and statistics behind your feeds. With the recent adoption of Google Reader subscriber numbers, many bloggers have seen their "subscribers" and other feed stats spike up. In fact, we learn from FeedBurner's post...

See Related Stories In: Google: Reader, SEO: Blogs & Feeds, Stats, Stats: Popularity

Feb. 20, 2007 at 10:21am by Greg Sterling

Text Messaging: Where The Volume And The Dollars Are Today

In case you hadn't noticed mobile marketing is generating lots of buzz these days. And with buzz usually comes revenue forecasts. Indeed, various research firms are throwing out numbers for mobile advertising, music and video that make online advertising look like a fly on the butt of an elephant by...

See Related Stories In: Search Ads: Mobile Search, Stats

Feb. 8, 2007 at 9:50am by Chris Sherman

The State of Search Engine Marketing 2006

Search marketing is thriving, according to SEMPO's annual "State of Search Engine Marketing" survey, with North American advertisers spending $9.4 billion on search engine marketing in 2006, a 62% increase over 2005 spending. SEMPO collected data on spending trends on paid placement, paid inclusion, organic search engine optimization (SEO)and SEM...

See Related Stories In: SEM Industry, SEM Industry: Organizations, Stats

Feb. 2, 2007 at 9:54am by Barry Schwartz

SEO Gains Ground, Search Ads Top In Top Performing Online Ad Tactics

eMarketer.com released a study that shows how SEO has grown 33% in 2005 to 45% in 2006 in the category of best performing online advertising tactic, whereas search ads have declined a from 52% in 2005 to 49% in 2006. As you can see, search ads are still rated the...

See Related Stories In: SEM Industry, SEO, Stats

Dec. 28, 2006 at 8:44am by Barry Schwartz

Search Bloggers On Their Most Popular Posts & Stats For 2006

Search bloggers around the globe are celebrating the holiday season by giving the gift of competitive intelligence. From sharing their most popular posts to giving up all of their precious web statistics - a community of search bloggers are sharing more than they ever have....

See Related Stories In: SEM Industry: Community, Stats

Dec. 12, 2006 at 10:09am by Danny Sullivan

AOL Has "Safest" Results & Free Results Safer Than Paid

A new survey from McAfee finds that AOL has the "safest" search results in terms of not listing sites that might be somehow be risky or unsafe for searchers. But most interesting to me was the fact paid results across the board were found far riskier than free, organic results....

See Related Stories In: Microsoft: Internet Explorer, Search Features: Safety, Stats, Toolbars & Add-Ons

Dec. 1, 2006 at 8:48am by Barry Schwartz

Search Engine Property Stats: Google & Yahoo

Last night Bill Tancer complied an "extended" list of statistics and numbers on Google's Properties, which shows the market share of all of Google's properties as they compete with each other. With no surprise, Google's search product captures the bulk of the share with over 78% share, followed by image...

See Related Stories In: Stats, Stats: Hitwise, Stats: Popularity

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