Last week, we covered how a rumor that Jeff Goldblum was dead spread on Twitter and even Google . This week, Stephen Colbert did a great send-up of the rumor, including a visit by Goldblum himself.

The clip starts out with Colbert saying:

“I was on the Twitter this weekend, and I saw a tweetening of the most tragic thing I ever had twattered. According to multiple tweets, friend of the show and of dinosaurs actor Jeff Goldblum passed away on Thursday in New Zealand. Now sure, you didn’t hear about itin the mainstream media. But I don’t see how Delicioushair could get this wrong.”

Goldblum then appears in the studio denying he’s dead. Which Colbert doesn’t believe, so Goldblum tweets to him that he’s alive. “Ladies and gentlemen I have huge news. The dead can Twitter,” Colbert says.

Colbert then plays a clip of Goldblum’s death being reported by a mainstream TV news show in Australia. Goldblum plays along, agrees he must be dead and delivers his own eulogy. Enjoy below:

See also Jeff Goldblum Is NOT Dead (Despite What Google Says) for more background and Jon Stewart Explains Twitter & Stephen Colbert On Wikipedia for some related send-ups.

Related Topics: Search & Society: General | Twitter

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan