Stephen Colbert Gets His Siri On

It was pretty funny – Stephen Colbert started The Colbert Report last night talking to Siri on his iPhone 4S and not feeling particularly happy about the responses, all of which were real. Colbert began by asking Siri to “write the show” since, as he later explained, he’d been playing with it all day and hadn’t […]

Chat with SearchBot

Colbert SiriIt was pretty funny – Stephen Colbert started The Colbert Report last night talking to Siri on his iPhone 4S and not feeling particularly happy about the responses, all of which were real.

Colbert began by asking Siri to “write the show” since, as he later explained, he’d been playing with it all day and hadn’t gotten anything done.

In response, Siri offered to search the web.

Colbert’s iPhone screen wasn’t shown, but the response from Siri was read back. Doing the same thing myself, the response was real:

Write The Show

After that, Colbert snaps back at Siri, “I don’t want to search for anything, I want to write the show!”

That caused Siri to go off and search Google for “search for anything I want to write the shuffle.” Colbert grimaces, and the audience laughs. And yes, speaking the same thing into Siri does cause it to go off to try to search the web.

Of course, Colbert was just having some fun, and he kept at it with another question, “What am I talking about tonight,” bringing more laughs as Siri responded, “No comment.”

When I tested this, it was one of several canned comments Siri seems to offer up:

IMG 0118

Colbert then exclaims, “For the love of God, the cameras are on, give me something!”

Siri responds with “What kind of place are you looking for, camera stores or churches?” And again, it’s real:

IMG 0119

That leads to the last gag, with Colbert telling Siri “F you” and getting “I’d blush if I could” in response. Yes, that’s one of the real responses that Siri will give, if you get angry with it in that way, as well.

Go enjoy Colbert and Siri in the clip below:

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Talking iPhone 4S
www.colbertnation.com
Colbert Report Full Episodes Political Humor & Satire Blog Video Archive

And if you haven’t seen it, Colbert clearly likes Apple products, as comes across in his farewell to Steve Jobs from two weeks ago:

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Tribute to Steve Jobs
www.colbertnation.com
Colbert Report Full Episodes Political Humor & Satire Blog Video Archive

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Get the must-read newsletter for search marketers.