• http://www.onthetiles.blogspot.com Johnny T

    What are the guidelines for an online retail site in terms of conversion rates? Is 4-6% decent? Are there any industry bench marks (despite subjective obstacles)? Thanks.

  • http://www.emarketingperformance.com st0n3y

    Most figures tend to be subjective. If someone has “industry standard” conversion rates I’d love to see them.

  • http://www.onthetiles.blogspot.com Johnny T

    It would be great is someone could share a standard figure – or at least a “target” figure. I’ve heard in the past that 4-6% is pretty good, but confirmation would be nice.

  • http://insidesales.com DarinDixon

    This article is spot on in recognizing the true gauge of a successful web marketing campaign: CONVERSIONS. Another aspect you might discuss when evaluating your conversion ratios. That is, what do you do with inquiries to your site once they are generated? It is often the cause of failure in what would otherwise be effective web marketing campaigns. The common-sense answer is easier said than done: Have your best employees respond to them quickly and consistently to qualify them into prospects.

    Our research shows that the average salesperson only makes four to five attempts to contact them the first week. This means only 55% of a company’s web leads will actually get contacted.

    There are solutions available that trigger callback attempts within seconds. They will continue to make twenty or more attempts at different times of the day and different days of the week to boost contact rates above 85%. Also, these solutions can automatically market to these leads and continue to generate prospects every 3-4 weeks for 2 years or more.

    Speed is critical. We are finding that most leads sit somewhere between forty-eight and seventy-two hours before the salesperson actually attempts the first live contact. Much of the slowdown in routing leads is because there isn’t a pre-defined process to decide which salesperson get’s to work the lead. Many sales managers still dole out leads by hand after taking time deciding who is best suited to work each of the leads.

    Bottom line: Acquire a system that immediately and systematically pushes the leads to the best qualified salespeople. A system that also allows the salespeople to immediately and frequently respond to leads and turn them into prospects. Again, this simple but overlooked approach can boost net results by 20 to 200%.