StreetAdvisor: Local At The Micro-Level

Mar 28, 2007 at 11:57am ET by Greg Sterling

Maybe you’ve heard of “hyper-local?” Now let’s invent a new term, “micro-local.” That’s what StreetAdvisor (spotted via Mashable) seems to be going for. A nice looking site in the now familiar “Web 2.0″ style, StreetAdvisor seeks to make information even more local, down to the street level — literally. It’s a user-generated content site targeting would-be home buyers. Given that it’s in the real estate segment it presumably will offer advertising to local agents, mortgage brokers and so on.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

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