Maybe you’ve heard of “hyper-local?” Now let’s invent a new term, “micro-local.” That’s what StreetAdvisor (spotted via Mashable) seems to be going for. A nice looking site in the now familiar “Web 2.0″ style, StreetAdvisor seeks to make information even more local, down to the street level — literally. It’s a user-generated content site targeting would-be home buyers. Given that it’s in the real estate segment it presumably will offer advertising to local agents, mortgage brokers and so on.

Related Topics: Channel: Consumer | Search Engines: Maps & Local Search Engines

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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