• http://www.elixirsystems.com Fionn

    Great post Patricia, some of the most successful SEM campaings we have handled are in the B2B market. The ROI on B2C is getting harder to acheive but the ROI on B2B can be phenomenal. Its interesting to see the move finally happening wiht budgets and even more interesting how will the direct marketers adopt to the new switch in budgets.

  • http://www.gowholesale.com kari

    This is a trend that I’m certainly glad to see. I can tell you first-hand how difficult it can be to get marketers and business owners in certain B2B industries to adopt any sort of online marketing in general – they’re quite content with spending thousands of dollars for trade show booths and print ads and thinking those are the only ways to generate leads. We’ve seen that the trade show trend in particular is slowing down in the industry that we work in, and many companies are complaining of decreased sales and ROI.

    I’d be more interested to see a comparison of specific B2B industries, i.e. business technology vs. wholesale product distribution. There’s a big difference between those that are more tech-oriented and those who prefer more traditional marketing methods because they just aren’t familiar with online marketing methods.