Study: 34% Of Google Search Results Have Rich Media, 9 Organic Links & 9 Search Ads

conductor company logoConductor released a study that analyzed the ten blue links at Google showing 34% show rich media, nine organic listings and nine search ads.

34% Of Search Snippets Have Rich Media

The Conductor study showed that there was rich media on the search results page 34% of the time. The breakdown of rich media showed images appear on 28% of search results pages, news 9%, and shopping 1%. You have to keep in mind, rich media in search results is incredibly query-dependent. So, based on the sampling of Conductor’s study, 34% was the number they reached.

34-rich-snippets

88% Of The Search Results Contain 9 Organic Results

88% of SERPs have 9 or more natural search links, with 73% having exactly ten organic results. This shows that while many say the ten blue links are gone, that is, indeed, not the case.

9-organics

56% Of The Search Results Have 9 Search Ads

Finally, Conductor’s study says 56% of search pages now have 9 or more paid ads. I posted the breakdown of the study below. But, Conductor adds that despite there being so many paid search ads, “eye-tracking studies show that increasingly, searchers are tuning out ads and focusing on organic results.”

9-ads

Related Topics: Channel: SEO | Google: Web Search | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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