Conductor released a study that analyzed the ten blue links at Google showing 34% show rich media, nine organic listings and nine search ads.
34% Of Search Snippets Have Rich Media
The Conductor study showed that there was rich media on the search results page 34% of the time. The breakdown of rich media showed images appear on 28% of search results pages, news 9%, and shopping 1%. You have to keep in mind, rich media in search results is incredibly query-dependent. So, based on the sampling of Conductor’s study, 34% was the number they reached.
88% Of The Search Results Contain 9 Organic Results
88% of SERPs have 9 or more natural search links, with 73% having exactly ten organic results. This shows that while many say the ten blue links are gone, that is, indeed, not the case.
56% Of The Search Results Have 9 Search Ads
Finally, Conductor’s study says 56% of search pages now have 9 or more paid ads. I posted the breakdown of the study below. But, Conductor adds that despite there being so many paid search ads, “eye-tracking studies show that increasingly, searchers are tuning out ads and focusing on organic results.”