• http://www.maxrevenueinc.com rbrandzen

    Great stuff… I am part owner of a wireless phone franchise location and also President of an internet marketing firm… It is cool to see how closely related the two really are.

  • http://www.search-usability.com/ Shari Thurow

    Um…not so great stuff. As usual, another eye-tracking study that was not conducted properly. Therefore, the data is likely to be inaccurate and maybe even false.

    Thanks for citing my eye-tracking article, Greg. Here’s the link again:


    (1) Not enough participants
    (2) Characteristics of participants do not seem to fit a specific persona (too broad)
    (3) DUH that westerners read from left to right, top to bottom (I’ll give my 4-year-old niece a Nobel prize because even she knows that)
    (4) Tattoos? Another DUH because anyone who wishes to get a tattoo is going to want to see what they look like. Scenario is not applicable to majority of web searches.

    People people people…if you are going to conduct usability tests, then at least conduct them properly. Use personas, scenarios, the RIGHT usability test. Understand when the mind-eye hypothesis applies…and when it doesn’t.


  • http://screenwerk.com Greg Sterling

    Thanks Shari.