Oct 14, 2008 at 7:40pm ET by Matt McGee
Proving what many of us in the search industry have long suspected, a report today on CNN says searching the web makes you smarter.
Dr. Gary Small, a professor at UCLA, studied the brain activity of two groups of elder adults — one with “Web savvy” and one without. The study used MRI technology to measure brain activity when the groups were asked to engage with a page from a book and an Internet search page.
The results?
When using a web search engine, the web savvy group showed more than twice the brain activity than the technologically challenged group, and that activity happened in the areas of the brain that control decision-making and complex reasoning.
Says Dr. Small:
“There’s so much interest in exercising our minds as we age. One result of this study is that these technologies are not all bad. They may be good in keeping our brains active.”
Unfortunately for the major search engines, Dr. Small didn’t say if one search engine is better for the brain than another.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Search & Society: General sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
SearchCap is a once-per-day newsletter update:
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Featured sites from our Blogroll
Become a premium member today and receive: