Kick off each Monday with the best news and ideas in social media.
StumbleUpon’s New Webmaster Friendly Referral Page
I regularly check our traffic referral sources, and
StumbleUpon is often a large one.
Today I noticed that the StumbleUpon referral page has been changed to make it
easier for site owners to understand how they got StumbleUpon traffic — plus
StumbleUpon uses the new format as an opportunity to push its ad program. More
on this below, plus how to add StumbleUpon links to your blog or through
FeedBurner FeedFlares, using a new XML file I’ve created.
When someone visits your site from StumbleUpon, the visit leaves behind in
your logs a URL that looks similar to this:
The part in bold is your URL that’s listed. The first part is what StumbleUpon uses to
track the click for those using the StumbleUpon toolbar, which seems to be how
most people get to sites using StumbleUpon.
Anyone clicking on that tracking URL from outside the toolbar (such as from a
web analytics program) used to get taken to a fairly sparse "lookup" page, where
the URL was shown within a form box. It looked fairly similar to the review
lookup page like you’ll see here:
Clicking the button on this page brought up the site review of your content
within the StumbleUpon tag directory,
This review page is what people see if they submit a page review using the
toolbar or if they are just browsing sites that have been reviewed using the tag
Now the lookup page is gone. Instead, you get a page like this:
Notice how the top makes it much easier for those who are new to StumbleUpon
and getting traffic from it to discover what’s going on. It says:
One of our members added your page to the Travel topic in StumbleUpon.
Each time our members who are interested in Travel "stumble upon" your page
using our toolbar, it will record an entry on your referral logs.
1 reviews about your page
I like how you’re also told that the page has been added to the "travel" area
in StumbleUpon. Unfortunately, that’s a glitch. In this example, the page was
actually added to the search
area of the site. I checked on
another page I have reviewed in StumbleUpon, and the new lookup page for it
also said it was in travel by mistake. I suspect all pages are being
misreported this way.
The middle of the new lookup page has a push to advertise on StumbleUpon:
Advertise with StumbleUpon to deliver your page directly to interested
members. You can select specific demographics and categories to target the exact
audience you want to reach.
A button will start you up with a campaign, and there’s also a link to
more advertising information.
Down at the bottom of the page is information on adding StumbleUpon links to your blog
or to your site using buttons. The various blog instructions are more useful,
because they are designed to have the links automatically include your post URLs
and titles in them.
If you go the button route, you have to
figure out the blog coding to automatically add the information yourself.
Unfortunately, instructions for MovableType aren’t included, but the Typepad
should work for MT users.
The same information on buttons and blog links is also listed on a dedicated
button page here. Scroll
down, and you’ll find the blog info.
I wanted to have StumbleUpon as part of my
units that FeedBurner provides. Those are the various social media links you see
at the bottom of posts here at Search Engine Land. Two weeks ago, I couldn’t
find support for StumbleUpon through FeedFlare in the
catalog of links
or the extended
101 FeedFlares guide. I messaged FeedBurner about this but haven’t heard
Feeling motivated today, I thought maybe I could do it myself. I looked at the code for the
Digg FeedFlare from Ross Belmont and altered it to make one that works for
StumbleUpon. You’ll find it here:
I tested it out by adding it to our FeedFlare units, then
More Letters Of The Social Media Alphabet article using the new "Stumble
It!" link. The article showed up just fine in StumbleUpon
here. So, I think it works! If you use FeedFlare, just copy and paste the
URL above into the Add New Flare box.