Summize Gains “Local” Twitter Search Option

Summize has already turned into my preferred tool to search for what people are saying on Twitter. Now it’s gained a way to see what people are twittering about near a local area. Say I want to see what’s been happening in Newport Beach, California, in terms of Twitter activity. To do a local search, […]

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Summize has already turned into my
preferred tool to search for what people are saying on Twitter. Now it’s gained
a way to see what people are twittering about near a local area.

Say I want to see what’s been happening in Newport Beach, California, in
terms of Twitter activity. To do a local search, I hit the advanced search
page, put [newport beach] into the
Places box, and got back what people in the area

are saying
.

OK, there were a few false matches. This
person is listed as being in the "deep
sea" but shows up for that Newport search. But most of the people seemed to be
in the area, with where they are twittering from being drawn off the location
they list in their Twitter profile.

That brings up another issue. Many people Twitter when traveling. So relying
on the profile location doesn’t necessarily means you’re getting twitters from a
particular place, but rather twitters from twitters who are associated with that
place.

If you’re not using the advanced search page, you can also get Summize to
give you location results by using the near command. It’s like this:

near:"PLACE NAME"

So if you wanted to see what people were twittering from the area where the
Chinese earthquake hit, you could do this:


earthquake near:"chengdu"

The only problem is that Summize tries to guess at the location and how far
"out" from it to look to find relevant twitters. With a Newport Beach search, it
guesses 25 kilometers around that area. In the search above, it guesses 2500
kilometers out.

This is easy to fix. For each local search you do, you’re shown a map of the
area on the right hand side of the page, very handy to confirm that the place
name is guessed correctly. You can then use a drop down box under the map to
narrow the range. Oddly, though, I

had to go out
1,000 kilometers before getting any results to match, even
though some people did have their locations as specifically Chengdu.

For more about some of Summize’s other advanced search tools, Mashable
had a nice
summary last month.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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