Summize: Using Heatmaps In Product Search Results

Mar 16, 2007 at 4:52pm ET by Chris Sherman

I wrote earlier this week about Wize a shopping comparison engine that aggregated millions of reviews to compile a “WizeRank” for each product, based on the total number of positive, neutral or negative reviews found on the web.

Today Alex Iskold over on ReadWriteWeb takes a takes a look at Summize, a shopping search engine that also aggregates product reviews from Amazon, but presents product sentiment in a highly visual way using heatmaps. Positive ratings are green, negative are red, with a spectrum of color between them showing how strongly reviewers and consumers feel about a product. Another interesting approach to harnessing the collective opinion of the web to help us make purchasing decisions.

Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

See more articles by Chris Sherman >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Search Engines: Shopping Search Engines sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

ezaaron said " Great post Debra. The idea of a product comparison site is great, as it is great fodder to send to t"
Grantastic said " Nothing mentioned about Video SEO? Newspaper website are putting out a lot more video, and should ab"
dmarsch said " Interesting stuff... and if anything, this underestimates the importance of google to News Corp as a"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: