Super Bowl 2010 Winners: Google, Yahoo & Bing Are Ready

Feb 5, 2010 at 7:37pm ET by Matt McGee

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Super Bowl XLIV is two days away, and even though it’s always one of the most-watched TV events of the year, the major search engines are also ready for anyone searching for the latest news and information. All three already have Super Bowl shortcuts/oneboxes in place.

Google

Yahoo

Bing

No doubt each search engine will keep those updated all weekend long, and will show the game score as it happens on Sunday.

Bing and Yahoo also shared some info about what fans have been searching for this week in the lead up to Sunday’s game. Bing says that the Dallas Cowboys were the most searched-for team during the season, but searches for both the Colts and Saints skyrocketed more recently:

Although not the most searched throughout the year, after the Indianapolis win against the Jets, all eyes were on Peyton and his team with searches for the Colts increasing by more than 350 percent whereas searches for the New Orleans Saints increased by slightly less at 257 percent.

Yahoo shares a list of Super Bowl-related search trends, including:

• Users are searching for the Saints 53 percent more often than the Colts on the Wednesday before the big game.
• Almost 92 percent of song searches were for the Who Dat song.
• The Saints are ahead with queries for wallpapers, but more users overall are looking for Colts logos. Interestingly, people are interested in the logos of the opposing team. In Louisiana, searches for the Colts’ logo had a one day jump of 150 whereas Indiana jumped 67 percent on “Saints logo” searches.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

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