Super Bowl 2010 Winners: Google, Yahoo & Bing Are Ready

Super Bowl XLIV is two days away, and even though it’s always one of the most-watched TV events of the year, the major search engines are also ready for anyone searching for the latest news and information. All three already have Super Bowl shortcuts/oneboxes in place.







No doubt each search engine will keep those updated all weekend long, and will show the game score as it happens on Sunday.

Bing and Yahoo also shared some info about what fans have been searching for this week in the lead up to Sunday’s game. Bing says that the Dallas Cowboys were the most searched-for team during the season, but searches for both the Colts and Saints skyrocketed more recently:

Although not the most searched throughout the year, after the Indianapolis win against the Jets, all eyes were on Peyton and his team with searches for the Colts increasing by more than 350 percent whereas searches for the New Orleans Saints increased by slightly less at 257 percent.

Yahoo shares a list of Super Bowl-related search trends, including:

  • Users are searching for the Saints 53 percent more often than the Colts on the Wednesday before the big game.
  • Almost 92 percent of song searches were for the Who Dat song.
  • The Saints are ahead with queries for wallpapers, but more users overall are looking for Colts logos. Interestingly, people are interested in the logos of the opposing team. In Louisiana, searches for the Colts’ logo had a one day jump of 150 whereas Indiana jumped 67 percent on “Saints logo” searches.

Related Topics: Channel: SEO | Google: OneBox, Plus Box & Direct Answers | Google: Web Search | Microsoft: Bing | Yahoo: Search | Yahoo: Shortcuts


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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