Superpages Adds Video To Local Search Site

Jul 24, 2007 at 8:51am ET by Greg Sterling

Superpages becomes the second major local search destination to add video advertising after Citysearch did so recently (in partnership with TurnHere). Other local search and yellow pages sites with video include DexKnows (published by RH Donnelley), Smalltown, SavoyNewYork and MojoPages. And there are an increasing number of travel sites that have video as well.

Given the power and growing visibility of online video, we can expect that it will become a standard feature of most local sites in the next 12 to 18 months. Here are example videos on Superpages for a local florist and a local dentist.

Video ads on Superpages will launch first in Seattle, Los Angeles and San Francisco and roll out nationally thereafter.

Some more perspective and information is available on my personal blog.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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