SuperPages Changes Algorithm To Factor Clicks Into Ad Rankings
Apr 26, 2007 at 6:54am ET by Greg Sterling
SuperPages, like Yahoo! before it, has decided to factor in click-through rates in determining the order of sponsored ads. Bid price now becomes one of several considerations in arraying search results (geography and category obviously remain critical). VP Robyn Rose told me that the majority of the consumer traffic coming through the site uses the search box (as opposed to browsing) to find businesses and other content. Consequently the changes should have a material impact on advertisers and monetization over the longer term.
SuperPages was the first of the Internet yellow pages sites to adopt performance marketing for advertisers and has both PPC and PPCall programs. It also has more traditional flat-fee “subscription” advertising and those listings will be layered in below the performance-based advertisers. The company was also the first non-portal Internet yellow pages site to adopt user reviews.
The new “platform” is just of several changes coming at SuperPages in the weeks and months to follow.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Search Ads: General, Search Engines: Maps & Local Search Engines, Search Marketing: Local Search Marketing sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
ONE COMMENT ON SuperPages Changes Algorithm To Factor Clicks Into Ad Rankings
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- mazter said " Matt, thanks for the article. I do not know if you have used Google's real estate listing but as far"
- annew said " Amazing Danny, thanks so much for the walk down memory lane. Conjures up the original match.com wher"
- Jill Whalen said " Great trip down memory lane, Danny! I wasn't at the first couple of conferences, but started my spea"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
- Turning Clients Into PPC Champions: How to Make PPC Meaningful to "the Other Guys" - December 8, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
I get no love from SEL. I posted this Superpages Ranking news Feb 21 of this year.
But it’s about time Superpages did this. I had given up on SP for many local placements due to deep pocket category squatters. Now we’ll see how it really goes.
See you at SMX.