Comments on: SuperPages Cleans Up Its Act

By: MikeM

MikeM — Tue, 08 May 2007 03:21:09 +0000

Interesting reading others accounts of SuperPages follies. One client who we removed from SuperPages PPC 4 months ago is still showing top sponsored spot on MSN live.localsearch. The reps were persistant but polite, not tricky like the Yellowpages.com reps.
Concerning relevancy I agree most local results are filled with national advertisers. Who needs all that junk at the top when you are looking for simple local services. Try plumber, Bozeman MT, the first local result is below the fold.
As for the redesign it reminds me now of Local.com, a site I use more often lately.

By: David

David — Mon, 07 May 2007 23:01:51 +0000

I agree with the post above – to cancel an account is like impossible. I had to wait for my cc to run out of date before I got a reply….

Never again.

By: Humor Blog

Humor Blog — Mon, 07 May 2007 22:03:05 +0000

WebOptimist is correct. In worked for a company that advertised with them once and they wouldn’t leave us alone. Then we had 3rd party people trying to resell us SuperPages ads as their own service. It was double bombardment. But regardless of the calls, the service did not lead to additional sales. That’s why we pulled it.

Things can change though. I suppose.

By: WebOptimist

WebOptimist — Mon, 07 May 2007 21:17:21 +0000

SuperPages has some other cleaning up to do as far as I am concerned. I had set up an account with them for a client who decided he wanted to drop all PPC advertising due to a health situation. I tried numerous times to cancel the account and continued to get call after call from clueless SuperPages reps trying to get the account up and running.

To make a long story short, even after enduring through their red tape B.S. of going through a rep who had to get a manager on the line, etc., etc., the account has still not been closed as requested.

My client has recovered from his cancer surgery and has decided to do PPC again, but I’ve kept the SuperPages account to a bare minimum just because we could never get them to close the darned thing.

If you are considering advertising with SuperPages, be aware that you are likely to be deluged with calls from SuperPages reps.

Give me AdWords or Yahoo PPC any day.

By: Carrie Hill

Carrie Hill — Mon, 07 May 2007 19:38:21 +0000

So I just clicked some links in the new interface for “Hotels” (link from their homepage) then “Denver Hotels” and the top 15 results were not geo-targeted – chain homepages and the top 3 results were in Aspen, about 4 hrs from Denver. Looks like now that they have the look they need to work on the “relevance”

It will be interesting to watch.

Thanks for the heads-up
~Carrie