It’s odd that Rossi & Rovetti’s San Francisco address and driving directions link are missing from that comparison page. Both are displayed in their listing.

I’ll also take a guess that delivery charges from Santa Barbara’s HeartsBloom to San Francisco might be a tad higher than the cost from an SF florist. Their payment method (personal check or cash only) may hinder conversion, too.

Sounds like a good time for local businesses to check and update our superpages.com listings beyond the basics.