SuperPages Taps 1-800-Free411 For Mobile Distribution

Jul 16, 2007 at 10:01am ET by Greg Sterling

Jingle Networks’ 1-800-Free411 and Idearc’s SuperPages have announced a distribution deal whereby SuperPages advertisers and will be accessible to Free411 callers. This is significant for both companies. It gives SuperPages strong mobile distribution for its advertisers, as part of a larger local search network. It also provides Jingle Networks with access to SuperPages’ pool of roughly 800,000+ advertisers in its efforts to more broadly and efficiently monetize more than 20 million calls per month.

Last week 1-800-Free411 competitor, 1-800-YellowPages, AT&T’s free, ad-supported directory assistance service, rolled out to the entire California market.

Here’s a bit more detail on the Jingle-SuperPages relationship on my LocalMobileSearch blog.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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