• Winooski

    “The survey polled just over 4,000 U.S. mobile phone owners. Among other things, it confirmed that more people own mobile phones than landlines”

    Wait, isn’t that like saying, “A survey of 4,000 Chevrolet owners confirms that more people own Chevy’s than any other brand”?

  • http://searchengineland.com Danny Sullivan

    Good point! I double-checked the release. It was a survey of over 4,000 adults, not 4,000 mobile phone users. Of those 4,000 adults, 85 percent had a cell phone compared to 71 percent with a landline.

  • http://cparente@gotostrategic.com Chris Parente

    But we’ve got a long way to go. Only 7% said they ever use their phone for searching. See link for AdWeek’s negative take.

    IMHO the first kind of effective marketing that will really prove successful on phones will be direct marketing, relevant coupons, that sort of thing, rather than advertising. But maybe if millions pay $600 for an iPhone that could change.