Comments on: Survey: Mobile Users Most Receptive To Paid-Search Ads http://searchengineland.com/survey-mobile-users-most-receptive-to-paid-search-ads-11559 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 01:49:26 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Chris Parente http://searchengineland.com/survey-mobile-users-most-receptive-to-paid-search-ads-11559/comment-page-1#comment-3032 Chris Parente Thu, 28 Jun 2007 18:47:08 +0000 http://searchengineland.com/beta/survey-mobile-users-most-receptive-to-paid-search-ads-11559.php#comment-3032 But we've got a long way to go. Only 7% said they ever use their phone for searching. See link for AdWeek's negative take. IMHO the first kind of effective marketing that will really prove successful on phones will be direct marketing, relevant coupons, that sort of thing, rather than advertising. But maybe if millions pay $600 for an iPhone that could change. <a href="http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003603965" rel="nofollow">http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003603965</a> But we’ve got a long way to go. Only 7% said they ever use their phone for searching. See link for AdWeek’s negative take.

IMHO the first kind of effective marketing that will really prove successful on phones will be direct marketing, relevant coupons, that sort of thing, rather than advertising. But maybe if millions pay $600 for an iPhone that could change.

http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003603965

]]> By: Danny Sullivan http://searchengineland.com/survey-mobile-users-most-receptive-to-paid-search-ads-11559/comment-page-1#comment-3031 Danny Sullivan Wed, 27 Jun 2007 10:47:17 +0000 http://searchengineland.com/beta/survey-mobile-users-most-receptive-to-paid-search-ads-11559.php#comment-3031 Good point! I double-checked the release. It was a survey of over 4,000 adults, not 4,000 mobile phone users. Of those 4,000 adults, 85 percent had a cell phone compared to 71 percent with a landline. Good point! I double-checked the release. It was a survey of over 4,000 adults, not 4,000 mobile phone users. Of those 4,000 adults, 85 percent had a cell phone compared to 71 percent with a landline.

]]> By: Winooski http://searchengineland.com/survey-mobile-users-most-receptive-to-paid-search-ads-11559/comment-page-1#comment-3030 Winooski Tue, 26 Jun 2007 16:24:44 +0000 http://searchengineland.com/beta/survey-mobile-users-most-receptive-to-paid-search-ads-11559.php#comment-3030 <i>"The survey polled just over 4,000 U.S. mobile phone owners. Among other things, it confirmed that more people own mobile phones than landlines"</i> Wait, isn't that like saying, "A survey of 4,000 Chevrolet owners confirms that more people own Chevy's than any other brand"? “The survey polled just over 4,000 U.S. mobile phone owners. Among other things, it confirmed that more people own mobile phones than landlines”

Wait, isn’t that like saying, “A survey of 4,000 Chevrolet owners confirms that more people own Chevy’s than any other brand”?

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