The 2nd Annual Marketing & Media Survey from Datran Media was released, and it showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked 2,000 industry leaders “which advertising media buys perform strongly for your company”? 80% said email marketing, with search right behind at 70.6%. Here is the chart:

When the industry leaders were asked which media complimented email marketing the best, the answer was again search:

For the complete survey, go here. Hat tip to Marketing Charts and Docuticker for spotting this study. Note that Datran is an email marketing provider, which is likely why the full survey is so heavy on email-related questions.

Related Topics: Search Marketing: General | Stats: General

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz