• http://www.adapt.com/blog Erica Forrette

    More great stuff from you guys at SE Land! Small business definitely need to be nimble, and that nimbleness helps to contribute to the creative executions and partnerships that you suggest.

    FYI, just saw this post today as well, interesting commentary on one of your suggestions: find a niche.
    http://akugel.wordpress.com/2007/02/08/does-the-long-tail-pave-way-for-small-business-utopia/

  • http://technomarketer.typepad.com Matt Dickman

    Christine,
    You’re right on the money here. Being nimble is the key in being successful. There are more ways to be relevant using ad technology/RSS/custom creative/etc. We can be hyper-personal and really reach people with meaningful messages.