• http://twitter.com/jccornwell Chris Cornwell

    I have begun to address SEO in a serious way with my current employer and I really enjoyed the article. Thanks!

  • http://alexwebmaster.com/ Alex Garrido

    lol. I agree, sometimes jargon should be avoided but some clients love it! :D
    If you over simplify stuff for them, they might think that you are not “pro enough”

  • rozellaquine27lr

    my roomate’s mother-in-law makes $86 an hour on the computer. She has been unemployed for nine months but last month her paycheck was $21901 just working on the computer for a few hours. Read more on  Ask25.c­om

  • http://www.facebook.com/terry.w.reeves Terry Reeves

    Spammer! Get a life.

  • http://twitter.com/navneetmakkad Navneet Singh

    Discipline is most important survival tip above all

  • Kiera

    Great article Tom, as an in-house SEO-er I really enjoy being the ‘fountain of knowledge’ for all of the web team in terms of SEO and PPC. Before I joined (about 1 year ago now) SEO was not a big part of their development process. I really enjoy being able to impart my knowledge onto the programmers to ensure our web projects are meeting a good standard of SEO at launch. I think you could even expand on this article further to address the point about communicating SEO to the rest of the company when you yourself are the in-house SEO expert! Thanks.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I think one of the greatest things an in-house SEO has on their side is they can address every question/issue/source of confusion immediately. If a co-worker has a question they just pop over, spend five minutes talking and move on. Sometimes, when you work with a client, they try to “figure it out” on their own, which actually makes things more confusing.

  • Brenda Thompson

    just before I looked at the check saying $5483, I be certain …that…my sister woz like actualie making money parttime at there labtop.. there moms best frend has done this for only about eleven months and resently repaid the loans on there house and got a brand new Honda. this is where I went, jump15.comCHECK IT OUT

  • http://www.zombiemommysaves.com/ ZombieMommy

    Great article. I am def gonna use the line, “I didn’t want to over optimize the page, but I can reconsider that.”

  • Dan

    I found SEO communications and billable hours to be one of the biggest challenges in house. Of course there is always something to work on but when you need to focus on billable projects it can get frustrating dealing with imperfect memories and estimates. Nice post, thanks for sharing.

  • http://twitter.com/WebEmergence WebEmergence

    Thanks for sharing this article. Valid points to consider for SEO.

  • http://www.askforeman.com/ Stephen Foreman

    I have done SEO for a number of sites over the past 6 years and SEO from the inside out is always in my opinion better than from the outside in. If you start talking about things like keywords for Adwords then internally there may be specific words that aren’t related to the product/website you are working on that look attractive from an external point of view. This means that a lot of visitors might be coming through, but for the wrong reason. You can’t beat doing SEO and being directly involved with the company – although sometimes an external perspective can be interesting.