• http://www.billy.com hoshe

    I’d say that your remark about Yahoo’s Search Partners is an understatement…
    Too bad that AdCenter doesn’t allow us to opt them out, while staying with Bing’s partners solely (Facebook!).

    I think that the total Yahoo-Bing PPC traffic will be diminished at first.
    AdCenter has a much narrower interpretation of what a keyword is, and therefore it triggers much less search terms than Yahoo.
    The next step would be battalions of AdCenter representatives \assisting\ marketers to increase their keyword lists.

  • LookingConfident

    Great informative article Matt and I do realise that you are talking about Microsoft’s adCenter and NOT Looksmart’s (own), AdCenter. (A kind of Freudian slip?) :)


    Incidentally, LookSmart advise that IT does operate one of the largest PPC search advertising networks with over two billion daily search queries with high quality traffic sources via its award winning, best-in-class AdCenter platform. .


    Thanks again,