• Durant Imboden

    Maybe I’m missing something, but how can we gauge the impact of a penalty in 2014 by looking at 2013 results?

  • http://martinmacdonald.net/ Martin Macdonald

    Hey Greg, thanks for the mention, but Im no longer at Expedia so if you could update to reflect that I’d be grateful!

  • Gridlock

    Very grateful…. :D

  • http://www.rustybrick.com/barry Barry Schwartz

    You should also update your bio where it says “currently” at http://martinmacdonald.net/bio/

  • http://jameshalloran.net/ James R. Halloran

    I’m not surprised the penalty hasn’t hurt its bottom line. They’re a well known name that advertises on TV regularly. Plus, companies like Kayak.com probably use their service as well.

    It pays to be known.

  • http://searchengineland.com/ Danny Sullivan

    You’re not missing anything. You can’t. But it’s handy to talk to the trend in general and talk about year-over-year if you’re trying to avoid discussing that there may have indeed been a short-term plunge.

  • http://www.moderninsider.com/ Ted Sindzinski

    Good point James. All this discussion has me wondering what the correlation / impact of organic is in the space. Clearly lots of searches, but were they driving booking site usage?

  • http://martinmacdonald.net/ Martin Macdonald

    updated, thanks for pointing it out!

  • http://www.CheesyCorporateLingo.com/ Patrick Reinhart

    That’s something for all of these big brands to think about. If Expedia still saw soaring revenues during this “plunge”, how much of that traffic is quality and how much is garbage? They may have accidentally found a way to slice out some ineffective spending here.

  • Guest

    A diplomatic statement indeed by the Expedia SEO , but afterall the “Too big too fail” apply here as well and the penalty wont last for longer like we have seen for brands like Interflora etc.It’s the small businesses which suffer the most from such penalties,

  • Durant Imboden

    If even half the allegations in that analysis are correct, Expedia should be penalized for everything but the name “Expedia” until its executives’ names have worn off their tombstones..

    When Google lifted the penalties on BMW and Interflora, we heard the explanation that searchers expected to find BMW.com in a search on “BMW” or Interflora in a UK search for “florists” or “flowers.” And maybe that explanation (or excuse) made sense. But will travelers even notice if a search for “Miami hotels” or “Los Angeles car rentals” doesn’t include Expedia in the first 10 pages of results?

  • http://www.seo-theory.com/ Michael Martinez

    As with the JC Penney link scandal (which did not affect their bottom line, based on their quarterly reports from 2011), it could well be that Google applied a “soft” penalty to Expedia (if it applied one at all), leaving brand queries mostly alone. For many large sites the bulk of the money is closely tied to brand queries.

  • Danilo Pianco

    excuse me, what analytics software is this that mesuare “SEO Visibility”?

  • Winston Ong

    I’d usually agree, but not with a website like Expedia which is highly visible for ‘city x’ to ‘city’ x flights.

  • http://www.seo-theory.com/ Michael Martinez

    I have no opinion since I have not seen their search referral data but unless they start warning about revenues the conservative point of view would be that it’s probably a “soft” penalty.