TechCrunch: Google Is Buying FeedBurner


$100 Million Payday For Feedburner - This Deal Is Confirmed from TechCrunch has Michael Arrington saying last week’s rumors of a Google purchase of FeedBurner are true:

Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years. The information we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at this point

So still nothing official, but TechCrunch has a pretty good track record on these things.



Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and can be followed on Twitter here.

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ONE COMMENT ON TechCrunch: Google Is Buying FeedBurner

Scott Clark,

Wonder if this means the Adsense for Feeds beta will continue? I was going to spend some time on that but … now?




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