TechCrunch: Google Is Buying FeedBurner

$100 Million Payday For Feedburner – This Deal Is Confirmed from TechCrunch has Michael Arrington saying last week’s rumors of a Google purchase of FeedBurner are true:

Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years. The information we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at this point

So still nothing official, but TechCrunch has a pretty good track record on these things.

Related Topics: Channel: Industry | Google: Acquisitions

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • http://www.websiteadvice.com/blog Scott Clark

    Wonder if this means the Adsense for Feeds beta will continue? I was going to spend some time on that but … now?

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