• http://www.churchgrowth.info/ Steven Records

    Great walk through on an effective content marketing strategy. I could really see TEES being a major part of planning articles and content in the future. Thank Brian.

  • http://www.facebook.com/john.wallace.37 John Wallace

    AIDA is the framework for a sales pitch. Your TEES progression is a framework for content marketing. Well done, thank you

  • http://conversionscientist.com Brian Massey

    AIDA is helpful for developing content, but TEES is more helpful to us for an ad-landing page situation.

  • http://conversionscientist.com Brian Massey

    The hardest lesson in conversion optimization is “stop talking about yourself.” I hope TEES drives that home.

  • http://twitter.com/NatashaBHawkins Natasha Hawkins

    Next step…giving them the information and solution in a way that communicates to their personality. I think taking into account the fact the searchers who land on your page may have completely different personalities and learn and interact differently with a page based on their personality or “persona.” Love your post, content marketing is all about being relevant to the user’s problem or question. Answering their query is primary goal!

  • http://twitter.com/NatashaBHawkins Natasha Hawkins

    Truth to that! And stop writing to yourself in your content marketing.

  • http://conversionscientist.com Brian Massey

    How you educate is the key to your persuasive power. Thanks for commenting.

  • http://twitter.com/tejas_mehta Tejash D Mehta

    Hi Brain, this is a very fresh perspective in understanding visitor behavior and create more meaningful user experience and create more sales.
    Cheers !

  • http://conversionscientist.com Brian Massey

    Thanks, Tejash.