Comments on: That 25% New Queries Figure? Ballpark Estimate, Says Google http://searchengineland.com/that-25-new-queries-figure-ballpark-estimate-says-google-11596 Search Engine Land: News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Fri, 10 Feb 2012 16:19:20 -0500 hourly 1 http://wordpress.org/?v=3.2.1 By: Michael Martinez http://searchengineland.com/that-25-new-queries-figure-ballpark-estimate-says-google-11596/comment-page-1#comment-3092 Michael Martinez Mon, 02 Jul 2007 16:11:55 +0000 http://searchengineland.com/beta/that-25-new-queries-figure-ballpark-estimate-says-google-11596.php#comment-3092 It seemed a very reasonable estimate to me. When I compare my search referral queries to old data I see a tremendous shift in topic over time. A lot of that traffic still goes to the same sections, but people are using different queries to find the older content. New content, of course, still focuses on what is current and interesting. But I think the 20-25% shift per month is about right and many large site Webmasters who analyze their referral data on a regular basis would probably agree there are shifts in query trends. It seemed a very reasonable estimate to me. When I compare my search referral queries to old data I see a tremendous shift in topic over time. A lot of that traffic still goes to the same sections, but people are using different queries to find the older content.

New content, of course, still focuses on what is current and interesting. But I think the 20-25% shift per month is about right and many large site Webmasters who analyze their referral data on a regular basis would probably agree there are shifts in query trends.

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