• http://www.advancedtele.com ballparkbob

    I have always been a believer of expanding to smaller countries where you can get good margins and have little competition. We’ve been active with our IVR services in the Czech Republic for 13 years.

  • http://www.comparos.nl Evert

    I think you are a little exaggerating on the differences between the Netherlands and the USA. It is one of the most Americanized European countries in the sense that English is used a lot in the search terms.And the phenomena you describe aren’t fundemental to using a search engine. So as an advertiser it isn’t to difficult to adapt your advertising campaign.

    Also interesting to note the complete monopoly of Google in the Netherlands.

  • http://www.searchcowboys.com Bas van den Beld

    Hi Evert, you’re right about that the Netherlands is one of the most Americanized European countries. However, what I’m trying to point out here is to look beyond the ‘standard’ search methods and learn from, in this case the Dutch, culture to improve your conversions. So the phenomena aren’t fundamental, they can make the difference. Success is made by the differences, not the fundamentals.

    I’m not trying to point out the differences, I’m trying to point out where you can make the difference.

    In my opinion, the more you know about your target group, the more you can optimize and make the differences.