• http://www.brickmarketing.com/ Nick Stamoulis

    Getting the C-suite on-board is crucial. SEO is so long term that sometimes higher-ups can start to get a little antsy. But when the most important people in the company are behind your SEO campaign it definitely makes for a lot easier time.

  • http://freehostingfreedomain.com/ Leonard Williams

    Very nicely said Brian. This article should be a manifesto for any person seeking to do Enterprise SEO. What is obvious to me is your experience in the field.

  • http://twitter.com/seocharlie Carlos Chacón l SEO

    Great post
    Brian. My thoughts:

    4- That is
    so true. Sometimes people may think the SEO is like “god almighty”. We´re
    humans and don’t know ALL. Do mistakes and learn from others. In fact, one of
    my favorite’s sessions on any SEO congress is the lunch time. You can learn a LOT
    listen other´s people experiences.

    5- Crucial,
    but not an easy task. Small companies don’t have a community manager on board. So,
    the work can be difficult.

    8- No doubt!.
    That guys sitting and watching data from analytics could be our best friend. This
    could be like Ray-X from the SEO strategy.

  • http://twitter.com/Kevin_Lee_QED Kevin Lee

    Well, my business partner may have been the first to postulate that SEO is not rocket science. The industry considered him a traitor at the time. 

  • Michelle Anderson

    Great article. It’s all true. But what resonated with me was how an agency coming in isn’t out for your job. I’ve been on both sides of that fence. In once instance the agency confirmed we were on the right track and gave us some pointers for further exploration – that gave us value in the eyes of the CEO. Now as an agency person myself – I’m looking to support the efforts of the in-house SEO  – who let’s face it, usually doesn’t have enough people in the department to do the job the CEO wants him to do.