• http://adammcdaniel.tumblr.com/ Adam McDaniel

    Great article! Lots of best practices wrapped up concisely.

    One major addition to this list would be Baidu Share buttons. Baidu claims that any site with this plugin will be crawled and indexed faster. Directly translated from Baidu: “Use the Baidu shared pages can be quickly found Baidu spiders, helping content of the site to be crawled faster Baidu” – http://share.baidu.com/

    Also, we’ve had Baidu paid search reps confirm that sites that use Baidu paid search will also have their organic content rank higher. Tests from other agencies have found this to be true: when they turned their Baidu paid search off, their organic ranks tanked.

    One correction: Baidu has Webmaster Tools that can take XML sitemaps and show major site crawling errors, stats, etc. Here’s a handy guide of Baidu Webmaster Tools in English: http://www.webnots.com/uploads/4/8/5/3/4853992/baidu_webmaster_tools_in_english.pdf

    This page also does a great job of showing other Baidu tools available, such as keyword data insights, etc: http://www.nextstepmarket.com/baidu-tools/

  • Mark Downing

    This is the first time I’ve heard that Baidu heavily penalizes duplicate content. Two years ago a major international agency had told me that duplicate content could be used up to five times without triggering a penalty. But it’s best to adhere to Google’s stricter content creation and link building requirements so as to minimize any penalties. Even though Baidu dominates China’s search market, in some cases richer and better educated searchers are likely to use Google HK especially relating to technology or foreign topics.

    Additionally, apparently Baidu favors links posted from trusted accounts on its own social wiki or Q&A properties like baike and zhidao. Plus in terms of building awareness and actually driving traffic, it’s best to seed content within Baidu’s social properties which tend to be ranked first.

  • Mark Downing

    This is the first time I’ve heard that Baidu heavily penalizes duplicate content. Two years ago a major international agency had told me that duplicate content could be used up to five times without triggering a penalty. But it’s best to adhere to Google’s stricter content creation and link building requirements so as to minimize any penalties. Even though Baidu dominates China’s search market, in some cases richer and better educated searchers are likely to use Google HK especially relating to technology or foreign topics.

    Additionally, apparently Baidu favors links posted from trusted accounts on its own social wiki or Q&A properties like baike and zhidao. Plus in terms of building awareness and actually driving traffic, it’s best to seed content within Baidu’s social properties which tend to be ranked first.

  • JosephDeer

    Baidu, a purely commercial search engine. They never check any website or comapny on PPC. And the PPC search result can lengthen up to 10 result per page.(google just display 3 result per page)

    What’s a bad search engine.

  • JosephDeer

    Baidu, a purely commercial search engine. They never check any website or comapny on PPC. And the PPC search result can lengthen up to 10 result per page.(google just display 3 result per page)

    What’s a bad search engine.

  • Derrick Goh

    Nice article.

    But why would Baidu dislike robots.txt but they have guidelines on how to implement robots.txt? http://www.baidu.com/search/robots_english.html
    Kinda contradicting here.

  • http://www.rokitseo.com/ Jon Cline

    Great article, Harrison! Thank you!

  • http://www.nanjingmarketinggroup.com Tait Lawton

    Ouch. This article is misleading and incorrect in many places. It shows a misunderstanding of Baidu, SEO in China and even basic Chinese language.

    Here are a few black-and-white examples of incorrect information:
    1) Baidu doesn’t have webmaster tools? That’s wrong. Baidu does have a webmasters platform. It’s quite useful, and similar to Google Webmaster Tools in some ways.
    2) Incorrect: Baidu “does not like romanized characters.”
    3) The description of Chinese language in this article is basically all wrong. There are multiple Chinese dialects in spoken Chinese, but Baidu doesn’t read spoken Chinese, it reads written Chinese.

    Besides the examples above, which can easily be proven wrong, I can assure you there are so many things wrong with the pointers in this article that marketers would be better served by ignoring the article altogether.