• http://www.planetc1.com/ chiropractic

    We’ve been seeing similar results. Local numbers (especially with the traditional prefix locals are use to) do better than toll-free (in print and online). With the increased use of mobile devices, I’m thinking the advantage of a toll free number is decreasing. In my experience, nobody seems to care about making that call, since they are often made from a cell phone.

  • http://www.brickmarketing.com nickstamoulis

    Hi Larry – You are right on with your analysis, I see this with many clients that target a local audience on IYP and even geo-targeted pay per click search campaigns as well…there is something to be said about keeping it local!

  • http://fastcall411.com richrosen

    Larry – Do you know how this compares to previous studies of toll free vs local? Is the lift increasing, flat or less? I also understand that multiple local numbers (multiple locations) pull well.

  • http://www.phonepeople.com 800 numbers

    I disagree. I think it’s more a case of people who use the Yellow Pages are looking for local businesses. If you are a local business you should offer both a local number (for targeted customers) and a toll free number (for reaching outside your locale). There are a multitude of other reasons for using a toll free number also; hosted pbx systems like PhonePeople.com make it easy to track advertising and route calls.

  • http://searchengineland.com Larry Small


    This study pretty much parallels studies that have been done in prior years, i.e., local numbers always outperform 800 numbers and the best combination is a local number in conjunction with an 800 number and a local address. More telephone numbers within an ad will generate more calls because consumers are looking for the location that is closer to them.