• http://twitter.com/DuaneForrester duane forrester

    Is this US study public? Was “mobile” factored and actual tablets pulled from the mix, as opposed to all mobile data points being assumed to be tablets?
    Asking because similar points could be made and applied to “mobile” all up.
    Very interesting info, so just trying to understand the data collection structure and validity of the data.
    On the surface, it would seem to map with what we all know to be happening.

  • http://twitter.com/ToniVoutilainen Toni Voutilainen

    Thanks for sharing the findings, Sid. I’d be interested to know if you’ve noticed specific verticals where tablets are performing better, or is it just overall.

  • http://twitter.com/drsidshah Dr. Siddharth Shah

    @duane It is US data and yes smartphones and tablets have been separated

    @Toni Tablets do very well oveerall but if have seen strongest performance for high end retail where tablet traffic can be as high as 3–40% of all traffic. Travel and automotive traffic tends to be around the industry average (15-20%) and its lowest in B2B , about 5-60%.

  • http://twitter.com/ebkendo Elizabeth Marsten

    All posts should open with Andre 3000.