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The Content Strategist Playbook: Evangelizing Content And Setting Yourself Up For Success
Evangelizing a content marketing program starts with a fairly simple question: "Why content marketing?"
Content marketing is a popular practice right now, and it’s easy to see why. Interruptive advertising simply isn’t working, and as a result, creating content people actually choose to read, watch and interact with is becoming an increasingly attractive alternative for brands.
This guide from Contently outlines the Why, When and How of content marketing and shows:
- Why content marketing can lead to success.
- How to define business goals.
- Good content’s impact on SEO.
Visit Digital Marketing Depot to get your copy.