• http://www.optimizeandprophesize.com/ Jonathan Mendez

    Gord- You raise a great point about dynamic kw insertion being a negative factor for ad relevance however, Quality Score being so predicated on CTR lends itself to this practice. I’ll be diving into this a bit on our Ad Research session at SES. Look forward to seeing you soon.

    Jonathan

  • http://www.seodisco.com/ kid disco

    I love these type of posts! It would be interesting to see an expanded version of the ratings for the engines and see how much it would change by using other keywords.