The Date: Enhanced Campaigns Rollover Starts July 22

Paid search managers: mark your calendars. Buried toward the bottom of today’s announcement on Google AdWords Logoad group-level mobile bids becoming available in enhanced campaigns is this:

We will begin automatically upgrading all AdWords campaigns to enhanced campaigns starting on July 22, 2013.

The post, from group product manager, Bhanu Narasimhan, includes no other details about the transition timeline. At this point, PPC managers should expect their legacy campaigns to become enhanced campaigns on that date.

Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Enhanced Campaigns


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Pat Grady

    Did you hear about the new G Electric Range? Turns out for cooked food, as served on the table, observed temperatures don’t vary much at all. Announcing a new, “enhanced” electric range with just a single on / off button marked “heat”. Chefs love its simplicity and ease!

  • Pat Grady

    PS – I luv you G, you’re the best PPC thing that has ever happened to me, but babe, that wart, you gotta go see a doctor.

  • Pat Grady

    Figure out how to make the controls easier to use. Hint: removing them isn’t the answer.

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