• elchocador

    Wow Brian,

    Great article. Honestly I have not read your previous posts and will get to them STAT.
    This post is what I needed. Facing a deadline to prove the effectiveness of my SEO campaign. Traffic has really been flat lined even with greatly improved ranking. Our referral traffic and depth of organic traffic has improved. Greater ranking of inner pages that are drawing traffic also. This traffic has come from non-branded keywords. Keywords that don’t convert as well as the branded ones, however, a much broader base that is converting well. Emphasizing the value of this campaign in terms of brand awareness, market domination etc. was not working well. With this formula I will be able to prove to them the benefit of a continued campaign.