• Andziuleq

    Hi Josh
    This is very good article and is very helpful for beginners.
    Here is my question what are the bad sides of using PPC?

  • Josh Dreller

    Good question and we’ll certainly be getting more into that as the course progresses this year.

    However, a top level answer is that in the auction-based marketplace such as PPC, when you have a lot of competitors bidding on the same keyword set, there’s a level of sophistication needed to ensure success. That takes experienced people with solid paid search fundamentals. If you don’t have that, it’s very easy to waste your budget and not get the desired outcomes (sales, leads, etc) that you are looking for.

    So, basically, the answer is that PPC can be “bad” if you don’t know what you’re doing. I’m hoping this column will give you the knowledge to succeed and not fall into that trap.