• cjvannette

    Great piece! I’ve often found a disconnect between industry terminology and shopper terminology. I’m also one of those people who uses search engines to find out the name of something. I recently searched [copper head scratcher]. Bless whoever used the right words to describe this thing – http://www.amazon.com/Head-Massager-colors-may-vary/dp/B001IHXFQK/ref=pd_bxgy_hpc_img_y

  • http://twitter.com/mikecartmel Mike Cartmel

    I’d go a step deeper. Individual company terminology has a great disconnect too. Internal shorthand can become a product in their own mind. When you do keyword research I often find that what they call their product is nothing like what the product is know as in the “real world”

  • http://www.facebook.com/ward.tipton Mark Tipton

    So what tools do you recommend for doing keyword research?

  • Andrew Kapral

    I feel like it should be made clear that Adwords competition is very different from keyword competition – all that “High” or “Medium” means is that other advertisers are bidding on those keywords; but not necessarily that there is any specific level of competition in the SERPs.

  • http://www.kaushalam.com/search-engine-optimization.html Kaushalam

    Up to the point. Like and agreed that customer terminology plays an important role before choosing right keywords.

  • Alessandro De Broi

    … essentially be active in various forums and web pages up the scores of credibility before the public …

  • http://www.brickmarketing.com/ Nick Stamoulis

    At the end of the day it doesn’t matter how you talk about your products/services, it’s how your audience searches that counts. You can’t force people to search a certain way and if you don’t adjust your SEO to align with your audience’s search behavior you are leaving a lot on the table.

  • Andrew Kapral

    There are many tools free and proprietary used for keyword research, one of the more popular tools is Market Samurai. SEOMoz offers keyword analysis in their pro packages as well, or if you search for “Keyword Inspector” you may find that the free solution is fine for you.

    When I perform keyword analysis I normally don’t look too much at Adwords data besides search volume, but I will primarily look at the on-page content and optimization, and then equally important in my opinion is using a reputable backlink checking service (I recommend Majestic SEO) to look at the competition’s inbound links so that you may replicate and eventually overcome their strategy and effectively gauge the resources needed to do so.